Viamedia.ai Announces Local-First Omnichannel Operating System, Uniting Advertising Supply, Demand and Intelligence

Ad tech leader unifies products and services to meet the needs of broad range of media and advertising clients

LEXINGTON, Ky., Sept. 17, 2026 (GLOBE NEWSWIRE) -- Viamedia.ai, a next-generation ad tech company focused on simplifying today’s fragmented media landscape, today announced the formation of its local-first omnichannel operating system, a unified platform combining Viamedia’s exclusive inventory, advertising demand, and unique intelligence assets to meet the future of advertising.

Viamedia’s products and services are now unified into three core pillars. ViaOS represents the demand side of the company’s business, with tools to help advertisers plan and purchase omnichannel campaigns. ViaSSP represents the company’s exclusive and extended local-first supply, with global reach. ViaIQ is the intelligence foundation that supports both efforts, providing first-party audience intelligence for planning, activation, campaign insights and reporting that buyers and sellers need to operate in the current media paradigm.

Through this omnichannel operating system, Viamedia can easily serve a broad array of clients in the media space, including brands, advertisers, agencies, broadcasters, streaming providers, FAST channels, MVPDs, and any other media or advertising technology companies. All of these companies can benefit from Viamedia’s local-first approach, especially as the advertising industry continues to evolve.

ViaOS: The orchestration layer for omnichannel marketers
ViaOS is an AI-enabled omnichannel platform for audience and inventory planning, ordering, optimizing, and reporting across linear, streaming, and digital advertising. Advertisers, agencies, broadcasters, MVPDs, and other ad tech companies can now work with Viamedia on a managed service basis to build omnichannel campaign plans, send a proposal, and activate deals to platforms in real-time. Activation will be enhanced by Viamedia’s AI bidder that will continuously optimize performance, via real-time data and inventory decisions.

ViaSSP: High quality, local-first supply
ViaSSP is a local-first supply-side platform that provides global scale for all video demand. ViaSSP manages all linear and streaming inventory from Viamedia’s exclusive linear, streaming, and video partners, as well as extended inventory from exchanges and other premium supply partners. ViaSSP exposes this supply to buyers through ViaOS and external demand partners, finding and optimizing buyers for every ad opportunity.

ViaSSP takes advantage of the company’s foundational Parrot Ad Decisioning System (ADS) platform. Parrot ADS brings the actionability and addressability that advertisers expect from CTV to premium broadcast and cable inventory. Thanks to Viamedia's direct integrations with content providers and supply partners, buyers can take advantage of a fully optimized supply path and the spending efficiency that comes with it. As a result, buyers increase their reach across rich TV inventory while broadcasters and MVPDs further monetize their highest performing inventory as well as earn incremental revenue on previously non-monetized or limited inventory.

ViaIQ: Insights that help advertisers drive outcomes
Powering the supply and demand decisions is ViaIQ, an intelligence platform that provides data, performance optimization, campaign measurement, and AI audience modeling to help advertisers reach their audience across the fracturing ecosystem.

ViaIQ combines Viamedia’s unique first-party data, built from 20 years of linear video history, with data and audience insights from its Geo-Graph™ platform. Geo‑Graph™ uses Uber’s H3 hexagonal grid system to enrich and transform geography from a static filter into an intelligent planning, activation, and insight layer, unlocking clustered household-level precision, consistent cross-channel execution, and privacy-first targeting at scale.

Combined with campaign insights, Viamedia’s other data assets, and available third-party data sources, this produces better decisioning, reporting, insights, and value for clients across the advertising ecosystem.

“Advertising is changing rapidly, and it’s never been more important for brands to take an omnichannel and insights driven approach to meet consumers wherever they are,” said Evan Rutchik, President and Chief Strategy Officer at Viamedia.ai. “Through ViaOS, ViaSSP, and ViaIQ, we now offer a technology layer that any player in the advertising ecosystem can easily plug into. Whether it's a regional MVPD, a channel partner, an agency holding company, a Fortune 100 advertiser or a local business, Viamedia can serve as the operating system for matching brands, inventory and consumers in optimal fashion.”

Following the 2025 acquisition of LocalFactor, Viamedia has continued adding new clients, partners, and employees, while also making technological innovations for advertisers, broadcasters and MVPDs. These include the launch of the Parrot ADS technology platform for broadcast addressability, significant updates to its Geo-Graph™ solution, and growing its exclusive video footprint through a partnership with broadband communications provider Sparklight.

About Viamedia.ai:
Viamedia.ai is the ad tech company behind the industry's first local-first omnichannel operating system. The company's three core platforms, ViaOS, ViaSSP, and ViaIQ, are powered by proprietary technology, scalable data, and local-first precision, helping deliver unified omnichannel campaigns. Viamedia serves brands, advertisers, agencies, broadcasters, streaming providers, FAST channels, MVPDs, and other media and advertising technology companies, helping connect advertisers with inventory in engaging environments.
For more information, visit www.Viamedia.ai.

Contact:
Rich Cherecwich
Broadsheet Communications for Viamedia.ai
rich@broadsheetcomms.com